![]() ![]() ![]() Sellers pay eBay for relevant traffic to their products. #3: Make sure sellers pay eBay’s final value fees This is why eBay will still allow links to specific sites off-ebay. * For some categories of products an additional information is required to help shoppers complete the purchase.įor example a video showing an expensive item, additional shipping freight information or legal documents related to the product. #2: Increasing conversion of visitors to customersĪ well known practice in conversion optimization is to never destruct the shopper from completing his purchase.īy linking to off-eBay sites, shoppers are taken away from the buying journey and may not complete the purchase for numerous reasons, from connectivity issues to being drawn to the other sites. This way eBay shoppers are guaranteed to be protected by eBay’s money back guarantee program.īy enforcing HTTPS links (explained in detail further in this post), eBay is aligning with the new industry security standards. There are three main reasons for the update: #1: Security of the marketplaceīy disallowing links to off-eBay sites, eBay effectively limits the ability of sellers to manipulate shoppers to complete a purchase outside of eBay. ![]()
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